What Makes a Business Ready Marketing Graduate?
“What Makes a Business Ready Marketing Graduate?”
Lincoln International Business School are delighted to host a joint conference with the British Academy of Marketing and the Chartered Institute of Marketing that will examine and discuss academic, practitioner and student perceptions relating to the skills and knowledge needed for a marketing graduate to be readily employable.
The event will include a series of short presentations examining the issues from different perspectives.
• Dr. Barry Ardley, Lincoln University, author of ‘Canons, Competencies and Critique, Delivering and Undergraduate Entrepreneurial Marketing Module’
Nick Taylor, Academic Lead for the Marketing Subject Group at Lincoln International Business School, will discuss the issues raised and examine the differences between academic perception and the reality of practice.
Requests for further information and questions should be addressed to Apoole@lincoln.ac.uk
NOTE FOR CIM/BAM MEMBERS: Please make your event booking through the BAM/CIM website event pages.
Taking place at The Harvard Lecture Theatre, Lincoln International Business School, David Chiddick Building, Brayford Wharf East, Lincoln, LN5 7AT
Last Booking Date: 20th November 2017
An Early Bird Rate is available for those who purchase before October 9th 2017.